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Make more informed decisions by learning from our experience
After a brief respite last month, shoppers are searching more for the car they want.
David Thomas
David Thomas is director of content marketing and automotive industry analyst at CDK Global. He champions thought leadership across all platforms, connecting CDK’s vast expertise to the broader market and trends driving our industry forward. David has spent nearly 20 years in the automotive world as a product evaluator, journalist and marketer for brands like Autoblog, Cars.com, Nissan and Harley-Davidson.
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February saw shoppers visiting far fewer dealerships to find what they wanted
Car sales picked back up in January and the Seasonally Adjusted Annual Rate (SAAR) landed at 15.7 million according to NADA.
After Six Months of Polling, the Issues Bringing Car Buyers Down Are Clear
Indicators across the industry are showing that dealership inventories are rebounding from some of the tightest in history.
Our monthly survey of new vehicle shoppers found that as inventories continue to slowly return, the process of buying a new car has gotten easier.
The kickoff to the rebooted, and slightly renamed, North American International Detroit Auto Show hit some snags. But it may have opened doors to what’s next for what was once the premiere event in the entire industry.
Identifying the exact moment EVs will hit a saturation point continues to spur healthy debate in boardrooms, newsrooms and the Twitterverse.
Nearly every brand now has an EV to sell, but is it a tipping point?
There is a serious debate on when the automotive industry will reach a tipping point when it comes to electric vehicles. Generally, we think of that tipping point in terms of sales. Car and Driver recently reported that registrations of EVs “shot up 60% in the first quarter of 2022.” This is a positive sign but still less than 5% of our total market.
